Unicorn Store's reviews
Media reviews
Entertainment Weekly
A super sweet, affecting comedy with a magical premise and a terrific central performance from Larson herself.
Screen Daily
Larson navigates through a cute story's clear limitations to deliver a film that's often quite funny, even if it sometimes flirts with being cringe-worthy.
The Playlist
While the film may not entirely hang together, the stakes are low, and its bright spots point toward a promising future for the behind the camera talent.
The Hollywood Reporter
Though the screenplay ... ultimately conforms quite plainly to formula and grows less interesting as it proceeds, there?s a gutsiness to Larson?s headlong leap into material that walks a fine line between risky fantasy and feel-good reassurance.
Indiewire
Too adult for kids, too childlike for adults, and too muddled for the motley lot of misfits and dreamers who just want to think different.
The Verge
The world, the movie seems to be saying, expends a lot of energy on blithely incoherent messages to women, based on half-baked ideas rather than their actual experiences. As it turns out, Unicorn Store does the same thing.
The Guardian
As a film-maker, Larson shows promise, and as a comic actor, she shows genuine talent. With a less affected, more genuine script, Larson could star in and direct a great comedy. 'Unicorn Store' is not it.
Roger Ebert
Quirky to an extreme with not much to say about the millennial resistance to maturity and grown-up responsibilities, Larson?s film feels like a perplexing stylistic disagreement between its creative parts.
Variety
There's a serious mismatch between the personality of Samantha McIntyre's script and Larson's directing style, which feels entirely incompatible with whimsy.